CHEESEMONGER BOX

The first subscription service of its kind, Cheesemonger Box is dedicated to delivering the finest artisan American and European cheeses while fostering a passion for education. With monthly shipments of seasonal, half-pound cuts delivered right to customers’ doors, the brand makes premier cheese approachable and enjoyable for all. 

Throughout my work for Cheesemonger Box, I had the privilege of playing a pivotal role in shaping the brand's verbal and visual narrative. My responsibilities spanned conceptualizing brand messaging, developing captivating blog articles, and crafting copy for print materials, including the learning-centered notecards that accompanied each shipment.

Every month, I also orchestrated and directed in-house photoshoots, showcasing handpicked cheeses from artisan producers. Drawing inspiration from our expert cheesemongers, I styled each board with seasonal accompaniments and worked closely with our photographer to ensure that the resulting visuals would seamlessly resonate across the brand’s website, social media channels, and printed collateral.

Through this collaborative effort, we captured the essence of Cheesemonger Box, delivering an irresistible learning experience to cheese lovers everywhere.

Roles:
-Messaging
-Photo Styling
-Creative Direction

Agency: Box 8 Creative
Photographer: Winter Caplanson