CHEESEMONGER BOX

The first subscription service of its kind, Cheesemonger Box is dedicated to delivering not only the finest artisan American and European cheeses, but also the know-how one needs to feel like an expert. With monthly shipments of seasonal, half-pound cuts delivered right to customers’ doors, the brand makes premier cheese approachable for all.

Throughout my work for Cheesemonger Box, I had the privilege of playing a pivotal role in shaping the brand's verbal and visual narrative. My responsibilities spanned conceptualizing foundational brand messaging, crafting blog articles, and developing copy for print materials, including the learning-centered notecards that accompanied each shipment.

Every month, I also helped orchestrate and direct in-house photoshoots, which showcased the latest handpicked cheeses from the brand’s artisan producers. Drawing inspiration from our master cheesemongers, I styled each board with seasonal accompaniments and worked closely with our photographer to ensure that the resulting visuals would seamlessly resonate across the brand’s website, social media, and printed collateral.

Together, we brought the Cheesemonger Box brand to life, making it a fun and irresistible way for cheese lovers to learn and explore.

Roles:
-Messaging
-Photo Styling
-Creative Direction

Agency: Box 8 Creative
Photographer: Winter Caplanson