KNŌ

knō (formerly TestyTest) is a safe sex empowerment tool that seeks to normalize conversations around sexual health by making STI testing easy, accessible, and transparent. The concept behind the product is simple: “sex is a lot of fun and testing isn't.” Throw in the awkwardness and stigma that comes with openly discussing sexual wellness in the age of online dating, and, frankly, testing can feel like a hassle at best —and uncomfortable at worst. knō makes it possible to test at home, verify and share your status within the knō app, and go forth swiping with confidence.

As a strategist on this project, I was tasked with contributing to knō’s discovery phase, beginning by conducting comprehensive market research and detailed stakeholder interviews. Understanding how the market felt about such a sensitive topic was paramount to building a visual and verbal identity that established trust and resonated deeply.

I played a key role in defining the brand’s early positioning and messaging work. During an intensive full-day brand sprint in NYC, I stood with the strategy team to pitch and establish the core pillars on which to build the brand’s foundation. These pillars—secure, honest, flirty, and affirming—provided invaluable guidance throughout the client workshops that followed, which were dedicated to naming the company and shaping the brand identity statement.

With a new name and positioning strategy in place shortly thereafter, I enjoyed collaborating closely with the Big Human design team to craft brand manifestos and strategic language that ultimately shaped knō's final brand identity.

Roles:
-Research
-Naming
-Positioning
-Messaging
-Brand Guidelines

Agency: Big Human