As if it needs an introduction, Timex is an American global watch manufacturing company with a relentless pursuit of craftsmanship, quality, and design. I had the honor of leading the brand voice, during which time I developed short and long-form copy for key consumer-facing communications.

With a comprehensive understanding of the brand’s 170-year history and current target audience, I shaped compelling narratives for hundreds of seasonal product launches, partnership announcements, influencer campaigns, and paid media initiatives. The work was varied and exciting; but I think it was my ideation and creative concept development for the Timex blog that I enjoyed the most. So much so, that I even managed to increase its YoY revenue by 159% while I was there.

For that one incredible year, I was proud to work alongside the Brand Marketing team, drawing upon my creativity and using data-driven insights to not only strengthen the company's digital footprint, but also grow the awareness of one of the industry's most innovative heritage brands.

Roles:
-Research
-GTM Strategy
-Campaigns
-Product Copy
-Blog Articles
-Paid Media
-Brand Collabs
-PR & Press Releases
-Internal Comms.